When it comes to advertising, your dollars go further on social media. Point blank. But if you’re new to backing your brand financially on social, knowing how to get the best bang for your buck can feel overwhelming. We’re answering your most asked questions and breaking down the basics of how you can truly target and analyze your Facebook ad performance.
How does the connection between Facebook and Instagram matter when it comes to social ads?
Instagram audience profiles are built into Facebook’s data. So Facebook and Instagram share the data they collect about you with each other and with advertisers on their platforms.
What are the benefit of Instagram’s in-stream ads?
The best part about Instagram in-stream ads is that they aren’t intrusive to the average user. However, as a brand that’s a catch 22 because you may also see likes and engagement without conversions if you’re not careful. Think about how many times you just double-tapped on whatever you found in your feed without looking closely at what ad you’re tapping on.
What about Instagram stories?
400 million people use Instagram stories every day and a third of the MOST VIEWED stories are from brands and businesses. So yes, Instagram stories ads can definitely convert. Here’s what we recommend…
You can create a 15-second video ad with Facebook‘s creative hub or ads manager.
A photo ad will play for five seconds whereas a video ad will play for 15 seconds — so choose wisely.
Carousel ads allow companies to feature three to five pieces of photo or video content in a row.
For stories, ads should be short and to the point with an easy to understand call to action.
Dollar for dollar looking at Instagram vs Facebook ads, where will your money go the furthest?
We say Facebook ads. So does, WebFX, who says that the average cost per send for Facebook is less than $1 with Instagram coming in at $4. Here’s a tip: if your audience is on Facebook at all, you will probably pay less to reach them with an ad on Facebook. And while people love to say that Facebook skews older, Facebook actually reaches consumers of all ages. A younger demographic is on both Facebook and Instagram while an older demographic may only be on Facebook.
Where can I see all of the data on my Instagram ads above what I can see on Instagram insights?
You can get even more data than it is available on Instagram insights by going to Facebook Ads Manager to view the information for ads you’ve run on Instagram
How do I know if my ads are successful?
Do not judge by likes or comments, especially on Instagram. Vanity metrics are on the outs, it’s time we focused on what really matters like the number of targeted consumers your ads reach and how that reach converts to revenue.
